Marketing and promotion is becoming a much more important part of running recreation organizations of all sizes. Being able to quickly and easily target specific segments of your member population based on demographic characteristics or past program participation allows you to better reach out to the right people at the right time when promoting new programs or getting feedback on old ones.
Our Email Campaign feature coupled with Advanced Member Search allows RecDesk customers to do just this. Targeted Email Campaigns can be created and scheduled for a later date and time or sent immediately from RecDesk. We’ve integrated with the awesome Mandrill service (the same people who bring you MailChimp) to provide a bulk email solution that provides both high-performance and high-deliverability.
Alternatively, filtered results can also be easily be exported for upload into traditional newsletter services like MailChimp, ConstantContact or a variety of other services.
Some Advanced Filters (target segmentation) include:
- Residency Status
- Birthdate Range
- Gender
- Street Name
- City
- Zip Code
- Program Participation Name
- Program Participation Date Range (i.e. anyone who participated in a Program in 2013)
